Guangzhou Panda International Investing Co. Ltd, initially established in 1989, has always been at the forefront of the development and innovation of the fireworks and firecrackers industry. Through the steady development over the past 17 years, Panda has become a professional and comprehensive enterprise group with a complete service chain of fireworks and firecrackers research and development, manufacturing, distribution and customized services such as art display of fireworks. As the pioneer and leader of the Chinese fireworks industry, Guangzhou Panda enjoys strong comprehensive strength and makes unswerving efforts all the time. In 2005, we successfully purchased Hunan Liuyang Firework Co., Ltd (Stock code: 600599)., the only listed fireworks company in the whole world, thus forged great strides towards the largest fireworks manufacturer and trader all over the globe.
Devotion to the industry chain for brighter future
After the restructuring, Liuyang Fireworks boasts several high-class and professional fireworks and firecrackers production factories as well as large-scale production bases in Liling City of Hunan Province and Wanzai City of Jiangxi Province. Close strategic partnerships have been established with more than hundred large and medium-sized fireworks production enterprises at home and abroad as well as long-term purchasing relationships with more than 300 fireworks production enterprises. The fireworks and firecrackers we have produced and distributed cover a wide range with more than 300 product variety in both consuming and professional lines. In order to provide our Chinese and overseas consumers with more novel, delicate, environment-friendly and safer fireworks products, we are conducting technological negotiation and close cooperation with some university and scientific research institutions at home and abroad to build the first-class research center for new materials, new arts and crafts and new products for fireworks and firecracker in China as well as quality inspection laboratory for products.
Global strategy with focus on the global market
With eyes on the global market, Liuyang Fireworks have a precise understanding of the market needs and have established its own sales company, distribution network and strategic partnerships in some major consuming nations of fireworks in the world (such as UK, Sweden, Danmark, US, Germany and Italy) through a series of highly efficient overseas marketing and acquisition strategies. With its top priority on product quality, Liuyang Fireworks has been dedicated to providing quality products and services to all consumers and gained the favor of customers at home and abroad. All the brands as “Panda Fireworks”, “Panda”, “Winda”, “Bright Star” and “Liuhua” enjoy high market quota and prestigious reputation in the key fireworks consuming markets. Liuyang Fireworks has already become one of the largest fireworks exporter in China and one of the largest fireworks producer and trader in the world with the trademark “Liuhua” awarded as the Famous Trademark in the fireworks industry as early as 2001. Meanwhile, “Panda Fireworks” has also rapidly integrated into the domestic consumer market and professional fireworks display market with a desire to become the “leading brand” in Chinese firework and firecrackers market.
Human-oriented concept with emphasis on talents
With the human-oriented concept and emphasis on talents, we made every endeavor to provide our employees platforms to make full use of their abilities and encourage continuous learning and innovation. At Liuyang Fireworks, all the management, backbone salespeople and technicians have bachelor’s degree or above, half of who obtained doctor’s degree, master’s degree or dual degree. Under the guide of our core concept as “Being devoted, professional, practical and innovative”, Liuyang Fireworks has formed a highly professional, responsible and dynamic talent team in the fields of management, marketing, technology and so on.
Conversion of devotion to specialty, and techniques to display art
Panda Fireworks Art Display Co. Ltd, the subsidiary of Liuyang Fireworks, is one of the most prestigious fireworks display enterprise in China who obtained the National A Grade Display Permission and participated the drafting of the Security Regulation of Fireworks and Firecrackers Display with the National Security Ministry as the only fireworks display enterprise in China. So far, we have already successfully completed more than 100 A Grade fireworks display missions, more than 300 B Grade display tasks and several thousand other fireworks displays. With professional display team, the most advanced display equipments in the world, first-class display design and techniques, and highest quality products, Panda Fireworks can safely guarantee the best quality, most professional, and safest display services to all the customers. Panda Fireworks Art Display Co. Ltd has also emerged as the leading enterprise in the domestic fireworks displaymarket with conversion of devotion to specialty as well as techniques to display art.
Panda Fireworks lights up your sky
The construction of harmonious society in China and the lifting of regulations on fireworks market has undoubtedly brought with gracious opportunity to the fireworks industry. Liuyang Fireworks has decisively adjusted its strategy as “stabilizing the overseas market while expanding the domestic market” and set up many subsidiaries in Hunan, Guangdong and Beijing with more than 10 other subsidiaries to be established by 2008. By then, Panda Fireworks is going to be the leading brand in the Chinese fireworks industry.
“To reach the Everest and pursue the ideal” is the commitment of every Panda people while “To have Panda Fireworks Light up your sky” is always the commitment of every Panda people to our customers. Panda International and Liuyang Fireworks will always be dedicated to research, develop, produce and distribute the most reliable and splendid fireworks as well as provide quality and professional fireworks display services for our customers at home and abroad.